Blue Knowledge

The following are a variety of Case Studies of real clients.

#1 - Reaching Talent
Online Talent Acquisition (Hiring and Recruiting Firm)

#2 - InnerTee
Online Apparel and Social Network

#3 - Red Army Co.
Online Apparel Retailer

Example # 1

Client Name: Reaching Talent www.reachingtalent.com

Length of Engagement: March 2006 – August 2006

Client Situation: Reaching Talent is a “talent acquisition”/ “head hunter” business that is leveraging technology to better enable HR personnel to find, filter and hire employees for their companies. Reaching Talent is faced with very strong competition, lack of awareness, inability to clearly articulate their value proposition is to their customers, online presence is non-existent, has significant branding and positioning challenges.

Client’s Needs:
- Create a brand that stands out amongst the competition
- Clearly articulate what Reaching Talent does and why they do it
- Help prospective clients recognize Reaching Talent as a reputable solution
- Understand what the competition is doing and why
- Build a web site that tells a great story and is highly functional
- Be able to follow-up & track sales opportunities
- Find new avenues of revenues
- Communicate better with clients

BlueKnowledge Solutions: We worked side by side with the CEO and Director of the business to implement a variety of solutions such as:
- Branding (over see the creation of the company logo, style guide and colors)
- Positioning Statements
- Marketing and Awareness Campaigns
- Competitive Analysis
- Web Site Development
- Sales Lead Tracking & Follow-up
- Business Development
- Ongoing Communications Plans and Programs

Results: Reaching Talent is successful and growing company that continues to gain market share. Sales revenues have increased 215% in 12 months and have staffed up to meet the demands of their clients.

Example # 2

Client Name: InnerTee: www.InnerTee.com

Length of Engagement: February 2007 – July 2007 (current client)

Client Situation: InnerTee is start-up online retailer and social site that caters to trendy apparel market and art community. While the focus of the business was clear, the implementation of their marketing plans and site, was needing strong focus and attention to detail.

Client’s Needs:
- Grow the member base
- Develop social networking site to enable member generated content
- Implement marketing plans tied to online website to entice other artist to join the community
- Develop an interactive online shopping experience that enables consumers and artist to showcase their abilities

BlueKnowledge Solutions: We worked side by side with the founders of the company to develop a variety of solutions such as:
- Interactive Site that met their marketing plans
- Web Site Implementation and Direction
- Member Communications
- Branding
- Membership Programs
- Newsletters
- Blogging
- Sales Leads and Tracking

Results: InnerTee is seeing explosive growth in membership and revenues. The company has opened various online shopping channels and continues to expand with new product ideas.

Example # 3

Client Name: Red Army Co. web site: www.redarmyco.com

Length of Engagement: June 2004 – August 2005, July 2006

Client Situation: Red Army is start-up business. The business model is to be a boutique/custom retail and online apparel company catering to the teen market segment. The teen market is extremely fickle and “in-style” clothing changes rapidly. The business needed to separate itself from the multitude of other teen oriented sites and deliver high quality apparel while maintaining the highest possible margins.

Client’s Needs:
- Carve a niche in the fickle teen apparel market
- Be known as a provider of quality t-shirts and apparel
- Drive sales through online channels
- Be recognized as a leader in youth market and as being “cool”
- Determine & pursue business development opportunities
- Scale to open store fronts or sale merchandise through other boutique retailers

BlueKnowledge Solutions: We engaged the founders of the company in the summer of 2005. After a series of long and meaningful discussions, we decided to focus our efforts on the following areas:
- Site Implementation and Design
- Marketing Strategy
- Customer Buying Criteria
- Branding
- Positioning
- Online Sales Leads Generation and Tracking
- Promotional Offers

Results: After 3 very intense and active months, Red Army Co. met its objectives by launching a cutting edge website that not only attracted teens, it also was recognized as up and coming business by SXSW. The BlueKnowledge consulting engagement enabled Red Army Co. to grow and become profitable within 6 months. Additionally, in a second engagement in the summer of 2006, Red Army Co. successfully launch another business that has now lead to greater market share and a technology platform that can scale to meet the demands of customer generated content sites and services.

To learn more, please contact david@blueknowledge.com or 512-217-8616